Great Mall Holds Kids Party Saturday

Saturday afternoon there will cake, crafts and games for kids at the Great Mall in Milpitas to celebrate the 10th anniversary of Simon Kidgits Club. 

The party starts at noon through 2 p.m. April 13 at the Milpitas shopping center. 

Simon Kidgets is a children's program that emphasizes health, education, safety and entertainment, according to a press release. It is geared toward kids ages 3 to 8.  

"Throughout the past decade, the Simon Kidgits Club has served as a community event staple for kids and parents by rewarding young members for good behavior; offering reading hours featuring favorite children’s authors; helping children enjoy time in the kitchen; and celebrating holidays like Halloween, Christmas and Easter," according to the release. 

More on the celebration, according to Great Mall representatives: 

More than 100 Simon malls, including Great Mall, offer Simon Kidgits’ Club programs which have played a key role in reaching the following milestones:

• Engaging with over 1.8 million parents and kids since the inception of the program.
• Hosting more than 10,000 family-focused events with more than 1,000 events annually.
• Celebrating more than one million children’s birthdays by sending cards and receiving gifts.

Families are invited to join Simon Kidgits Club and receive a variety of benefits. Each Simon Kidgits Club member receives his or her own official Simon Kidgits Club membership package and T-shirt at the time of enrollment. Other benefits include: a ‘spin’ at the prize wheel whenever the Kidgits Club member visits the mall; special invitations to programs and events at the mall; special discounts and rewards for members only; a Birthday Club (including birthday card and gift redemption certificate); and a periodic newsletter with games, educational features and special news.

“The impact the Simon Kidgits Club has had on our members over the last decade has been phenomenal,” said Cathi Weiner, Senior Vice President, Simon Brand Ventures, “and we have also been able to use the platform as a catalyst to build relationships with consumer packaged goods companies, toy brands and entertainment properties who want to easily and directly reach parents and kids. Shoppers and sponsors alike realize the power of the mall as an entertainment and learning destination. The scope of the program has exceeded our expectations and we’re looking forward to the next 10 years.”

“Thousands of children and their parents participate in Kidgits Club activities each year,” said Jayne Stilson, SPG’s Assistant Vice President of Business Development who helped launch the Kidgits Club and has directed the program since its inception. Stilson continues, “Kidgits Club programming is varied but has always emphasized fun and learning. We’ve had a great time.”

For more information about the Simon Kidgits Club, visit Simon.com/Kidgits.

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