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Business & Tech

Joe's Jeans Outlet Opens at Great Mall

Deep pocket discounts at the first Joe's Jeans outlet store in northern California, knocking off 30-70 percent for a pair that normally starts at $138.

More than a week since Joe's Jeans opened at the Great Mall's Entrance 2, mall patrons are flocking to the store to snag the designer denim at deep discounts.

The only Joe's Jeans outlet in northern California offers a steal at 30 to 70 percent off the full price. Original prices for a pair of Joe's start at $138.

Fans of the designer brand are lining up to get their hands on the latest trends in denim. 

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Dung Tran, 28, said he purchases Joe's Jeans because they look good and fit well.

"They are expensive, but I would pay the price for good jeans," he said. "Buying brand name jeans at an outlet is ensuring yourself a good product at an affordable price."

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Chief Executive Officer Marc Crossman credits the popularity of Joe's Jeans to the good design skills of the company's founder and creative director, Joe Dahan. 

"There's actually a "Joe" behind it," Crossman said. 

The denim company was one of the pioneers in making jeans that suited different body types and leg openings.

"That's how we started getting our success and notoriety," Crossman said. "Is through our fit and catching all the trends as they're happening and in some cases leading trends."

Joe's Jeans come in a variety of fit including the Socialite, which is a classic fit, the Twiggy, which is a skinny fit and the Provocateur, which is a petite fit. 

The premium jeans are typically made from expensive fabrics from Italy, Japan and Turkey. The denim then goes through complex wash processes in Morocco, Mexico and the United States.

"I like Joe's Jeans because it's high quality jeans," Alexis Gonzales, 22, said. "They're jeans you know you can depend on. I do think they are expensive, but it's the price you pay for for high quality material." 

Joe's Jeans was founded in 2001 and is currently manufacturing two million pairs of jeans per year. 

"We started out in the premium denim business," Crossman said. "We're a public company now and we've had a good run since."

To trim down their off price business, the company has started controlling the distribution of their off price and over stock products by opening a series of outlet stores.

The company has targeted the top 20 outlet malls in the country, including the Great Mall. Joe's Jeans can also be found at three other outlet malls in southern California including Camarillo, Cabazon and Carlsbad Premium Outlets.

"Whatever we have from the appropriate season, we'll put in the outlet mall," Crossman said.

This includes jeans, jackets, sweaters, knit and woven tops, handbags, belts, non-denim pants and shoes for both women and men. 

"We're so excited to get this location open and we're going to offer a real value to the consumers," Crossman said.

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